Katonah, NY (January 20, 2021)—In 2020, Joule Assets, via Joule Community Power, launched three new community choice aggregation programs (“CCA” or “community choice”) to more than 100,000 utility account holders in twelve communities across New York State. This brings Joule’s total to five CCAs operating in 20 NY municipalities. Nineteen of the twenty municipalities with electricity supply contracts negotiated through Joule have selected 100% renewable energy—at a fixed rate that is lower than residents have historically paid for standard (non-renewable) supply—as default energy supply for their communities. Joule serves as the program administer for the CCA programs and partners with local program managers to provide support, education, and outreach in the communities. Additionally, by the end of 2020, Joule had enrolled more than 1,700 customers in community solar programs, enabling these subscribers to save up to 10% on electricity. The community solar programs offer guaranteed electricity bill savings in the form of solar bill credits made possible through NY State incentives for clean energy generation. As part of the community solar programs, Joule establishes municipal sustainability funds that the communities could use to finance future projects of their own choosing. Joule’s “Giving Back” program has helped communities raise more than $85,000 for local projects.
Community choice programs empower participating communities to leverage the collective buying power of residents and small businesses at large enough scale to create the buying power to negotiate better terms. CCA also provides increased consumer protection while providing residents energy options and participation flexibility. While eligible residents are automatically enrolled in community choice programs, anyone can opt out without penalty prior to launch or at any time during the contract term. Community solar programs allow utility customers to support solar energy generation and save on annual electricity costs without having to install solar panels. Historically, community solar programs have been offered on an opt in basis. During 2021, however, Joule expects to launch the first opt-out community solar program in the United States in Brockport and Lima, NY. Joule is the only program administrator with approval from the State to integrate community solar and electricity supply in a community choice offering.
2021 OUTLOOK: HOW JOULE IS CHANGING THE ENERGY LANDSCAPE
By the end of 2021, Joule expects to launch four additional community choice aggregations in eight NY communities, including Rochester—the largest city in the State to move forward with CCA—and a first-of-kind community choice program that includes opt-out community solar in the Villages of Brockport and Lima, NY.
By combining community electricity supply and community solar, Joule has created a CCA program that saves money for residents, grows the local economy, and helps meet NY State’s climate goals. Part of Joule’s Finger Lakes Community Choice program, Joule’s first community choice program that includes opt-out community solar—and the first of its kind in the country— will be rolled out to 3,800+ households in the two upstate New York municipalities.
Lower Electricity Costs for All
The opt-out community-level agreement ensures equal access to the benefits of community distributed generation—including electricity bill savings—to both low- and high-income households. This first-of-kind opt-out community solar program delivers participants a guaranteed 10% savings on solar credits without requiring them to sign an individual contract, undergo a credit check, pay a second bill for solar, or install solar panels on their home or property.
Attracting Local Investment, Creating Jobs
Re-localizing energy generation helps build local wealth. Solar projects distribute benefits back to individual households in the form of reliable savings, but also to communities in the form of job creation and community revenue. Jobs are created in the construction, operation, and management of the solar projects that are located in close proximity to the communities they serve. Local businesses will benefit from more and steady income flowing into the community. The projects themselves will also contribute to local revenues.
Progress Toward Achieving NY’s Clean Energy Goals
Opt-out community solar not only reduces carbon emissions, but it also moves NY State closer to achieving its clean energy goals. While benefiting communities and residents, opt-out community solar also provides significant benefits to solar project developers. Opt-out community solar effectively guarantees the solar developer all the generated electricity output will be purchased without any need to solicit interest or market to each potential individual customer. The municipal-level agreement essentially ensures that subscribers have been secured in advance, thereby fostering an environment that allows for at-scale development of solar projects throughout NY State.
Joule Gives Back
Joule has designed a community solar program that gives back to the community and enables participants who support clean energy generation to spend less on electricity. Created for communities that support the shift toward clean, locally-sourced energy, Joule’s “Giving Back” program establishes Sustainability Funds for participating municipalities. Funded through the community solar program—based on enrollment—these funds could be used to finance future local sustainability projects. In additional to the other benefits of the first-of-kind opt out community solar program, the communities will participate in Joule’s “Giving Back” program, raising significant money for local projects of their own choosing.
“Joule is proud to have been able to work with our municipal partners throughout 2020, laying the groundwork for the expediential growth of renewable energy, as well as customer and municipal benefits in 2021, through our innovative use of opt-out solar and electricity supply,” says Jessica Stromback, Managing Director of Joule Assets.
Sue Hughes, Principal at Roctricity, Joule’s local partner providing outreach and public education to communities comprising Finger Lakes Community Choice, Gateway Community Power, Monroe Community Power, and Rochester Community Power said of Joule’s programs, “This is an easy way for people to access renewable electricity at competitive rates. Together, we will spur the growth of renewable energy on the grid and promote a cleaner energy future.”
Jeffrey Domanski, Executive Director of Hudson Valley Energy, Joule's local partner in providing outreach and public education to communities comprising Hudson Valley Community Power and Rockland Community Power, said of Joule's programs, "Many hands are needed in our work to create more sustainable communities—work that is exciting and fulfilling. Joule's CCA and community solar programs have not only empowered individuals to access affordable, clean energy, but also have brought together dozens of communities in the Hudson Valley in their united effort to change our grid for the better."
2020 REVIEW – OPERATING PROGRAMS
Aggregation: Hudson Valley Community Power
Participating Communities: City of Beacon, Town of Clinton, Village of Cold Spring, Town of Fishkill, Town of Marbletown, Town of New Paltz, Village of New Paltz, Town of Philipstown, City of Poughkeepsie, Town of Red Hook
Local Partner: Hudson Valley Energy
Size (# of HHs): 40,000
$$ earned thru Community Solar “Giving Back“ Program: $42,300
Intended Use of "Giving Back" Funds (if decided): Local Schools (Beacon), Refrigerant Management Program (Cold Spring & Philipstown), Local Walk & Bike Project (Marbletown), Rondout Valley Food Pantry for local COVID-19 Relief (Marbletown), The Family of New Paltz for local COVID-19 Relief (Town of New Paltz)
Aggregation: Finger Lakes Community Choice
Participating Communities: Town of Geneva
Local Partner: Roctricity
Size (# of HHs): 1,000
$$ earned thru Community Solar “Giving Back“ Program: $25,000
Intended Use of "Giving Back" Funds (if decided): Watershed projects benefitting Seneca Lake
Aggregation: Gateway Community Power
Participating Communities: City of Canandaigua (electricity supply only) and Village of Victor (electricity supply only)
Local Partner: Roctricity
Size (# of HHs): 4,000
$$ earned thru Community Solar “Giving Back“ Program: NA
Intended Use of "Giving Back" Funds (if decided): NA
Aggregation: Monroe Community Power
Participating Communities: Town of Brighton, Town of Irondequoit (community solar only), Town of Pittsford (community solar only), Village of Pittsford (community solar only)
Local Partner: Roctricity
Size (# of HHs): 41,000
$$ earned thru Community Solar “Giving Back“ Program: $7,000
Intended Use of "Giving Back" Funds (if decided): Village Arboreum (Village of Pittsford)
Aggregation: Rockland Community Power
Participating Communities: Town of Clarkstown, Village of Haverstraw, Village of Nyack, Town of Orangetown, Village of South Nyack, Village of Upper Nyack
Local Partner: Hudson Valley Energy
Size (# of HHs): 55,000
$$ earned thru Community Solar “Giving Back“ Program: $16,150
Intended Use of "Giving Back" Funds (if decided): Rockland Community Foundation for local
COVID-19 Relief (Clarkstown and Orangetown)
2021 REVIEW – EXPECTED LAUNCHES
Community: Town of Black Brook
Aggregation: TBD
Size (# of HHs): 500
Expected Program: Community Choice Electricity Supply and Community Solar
Expected Size of "Giving Back" Funds: $50,000 per 1,000 participating accounts
Community: Village of Brockport
Aggregation: Finger Lakes Community Choice
Size (# of HHs): 2,900
Expected Program: Community Choice Electricity Supply and Community Choice (opt-out) Solar
Expected Size of "Giving Back" Funds: $50,000 per 1,000 participating accounts
Community: Town of Gardiner
Aggregation: TBD
Size (# of HHs): 1,800
Expected Program: Community Choice Electricity Supply and Community Solar
Expected Size of "Giving Back" Funds: $50,000 per 1,000 participating accounts
Community: Village of Honeoye Falls
Aggregation: Finger Lakes Community Choice
Size (# of HHs): 1,000
Expected Program: Community Choice Electricity Supply and Community Choice (opt-out) Solar
Expected Size of "Giving Back" Funds: $50,000 per 1,000 participating accounts
Community: Village of Lima
Aggregation: Finger Lakes Community Choice
Size (# of HHs): 900
Expected Program: Community Choice Electricity Supply and Community Choice (opt-out) Solar
Expected Size of "Giving Back" Funds: $50,000 per 1,000 participating accounts
Community: Village of Nelsonville
Aggregation: TBD
Size (# of HHs): 200
Expected Program: Community Choice Electricity Supply and Community Solar
Expected Size of "Giving Back" Funds: $50,000 per 1,000 participating accounts
Community: City of Rochester
Aggregation: Rochester Community Power
Size (# of HHs): 80,000
Expected Program: Community Choice Electricity Supply and Community Solar
Expected Size of "Giving Back" Funds: $50,000 per 1,000 participating accounts
Community: Town of Southampton
Aggregation: Choice Community Power
Size (# of HHs): 21,000
Expected Program: TBD
Expected Size of "Giving Back" Funds: N/A
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About Joule Community Power
Joule Community Power (Joule) works with municipalities and local partners to empower communities and facilitate their goals of providing residents and businesses with cleaner and cheaper energy. With no upfront cost to a municipality or its residents, Joule’s first-of-kind, integrated Community Power program helps municipalities and consumers (1) save money by gaining leverage to procure less expensive electricity for residents and businesses, (2) make money by creating new revenue opportunities through participation in energy markets, and (3) go green by gaining local control to opt for clean and renewable generation sources. Joule's distinctive expertise in designing and implementing new consumer-protective energy supply contracts was instrumental in the creation of New York State’s first community choice aggregation (CCA) energy program. Joule is the only company in NY State offering CCA administrative services with a Public Service Commission-approved implementation plan that integrates community solar projects; and only Joule has the expertise, relationships, and experience to effectively design, implement, and manage such a program. Joule’s innovative renewable energy strategy is driving new regulation and encouraging the NY State Public Service Commission to rapidly advance innovative solutions. Having created the blueprint to guide communities through a smooth and empowering decision process, Joule aims to scale its Community Power model across NY State and beyond. Joule also offers capacity tag management services to businesses wishing to reduce their electricity costs by strategically managing their energy consumption. Joule Community Power is a division of Joule Assets. To learn more, visit
joulecommunitypower.com.
About Joule Assets
Joule Assets is committed to shifting the energy paradigm from a model based on fossil fuels and excess demand to clean and efficient generation for all. Joule Assets actively empowers communities, businesses, investors, and individuals to capitalize on sustainable energy assets in the United States and Europe by expanding small customer market access, encouraging community-scale clean energy programs and facilitating energy efficiency markets. Based on years of regulatory expertise, market intelligence, and performance-based financing knowledge, Joule negotiates cheaper, cleaner energy supply on behalf of communities in New York State. In Europe, Joule supports the access to financing for efficiency and renewables projects, catalyzing the marketplace for project developers and investors. Each business unit–Joule Community Power and Joule Europe–supports Joule’s overarching mission to shift the energy paradigm towards clean and efficient energy for all. To learn more, visit
jouleassets.com.
